It was interesting to hear in our lecture last week that no one should again mention the ALS ice bucket challenge as a topic, as if this global trend which had become popular the week prior was already dead, done, and no longer worth talking about.
And that is completely right! If I see one more article or video posted about it on Facebook I’m likely to drown my phone and laptop in a bucket of ice.
But it got me thinking; how quick does digital media have to be today? How long before the moment has passed? If your organisation engages in social media and digital advertising, and I recommend that it does, how can you make the most of it without it getting old?
Social media and viral marketing is valuable in that it creates conversation and engagement between the brand and the consumer. It is this engagement that is essential to a viral marketing campaign, without it the campaign will die. In my opinion, marketers need to take advantage of the speed and versatility of the digital world and move on when the time has come. Stay ahead of the game or at least play along with it.
What do you think, is the digital world moving faster and faster? Is it possible to create a viral campaign? Or is it up to the public to decide what will go viral and for how long?
Hmm, that might be a topic for next week
– Todd
mymarketingtoddyssey 
Good question – very thought provoking! I can only assume that it is up to the marketer’s judgement as to whether or not the moment has passed. Staying up to date is important and may require the marketer to ‘never leave the office’, in other words always switched on with a smart device at the ready
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Timing is everything. Back in the olden days, being reactive meant that you published in the next day’s newspapers. Nowadays to be relevant you have to be instant!!
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